tag:blogger.com,1999:blog-2807865461679758679.post2697628981613213128..comments2023-12-25T11:30:46.176+02:00Comments on Fabbo' CJs nörd-blogg: Selling using the Black SwanCarl-Johan Sveningssonhttp://www.blogger.com/profile/01374102015017147018noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-2807865461679758679.post-10157248754888542102023-12-25T11:30:46.176+02:002023-12-25T11:30:46.176+02:00Great post thankyyouGreat post thankyyouBrysonhttps://brysonmillse.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-2807865461679758679.post-7284441292996439262008-09-18T18:02:00.000+03:002008-09-18T18:02:00.000+03:00@Nicolai, Martin: Great comments from both of you,...@Nicolai, Martin: Great comments from both of you, spot on!Carl-Johan Sveningssonhttps://www.blogger.com/profile/01374102015017147018noreply@blogger.comtag:blogger.com,1999:blog-2807865461679758679.post-62854202802481473892008-09-15T14:39:00.000+03:002008-09-15T14:39:00.000+03:00- What is the likelyhood that you would die in a n...- What is the likelyhood that you would die in a natural disaster in US this year.<BR/><BR/>-Ehh dunno... lets say 1 in 100 million.<BR/><BR/>- OK then.. What is the likeleyhood that you would have your house swept away and die in the big hurricane right now in Texas?<BR/><BR/>- Jeehh... I've seen that on the news... and it's happening right now... must be like one in a million or so.Martinhttps://www.blogger.com/profile/05526560037274624702noreply@blogger.comtag:blogger.com,1999:blog-2807865461679758679.post-58897555388583382382008-09-15T10:14:00.000+03:002008-09-15T10:14:00.000+03:00Hi,Thanks! I do think the "job" analogy Christenss...Hi,<BR/><BR/>Thanks! I do think the "job" analogy Christensson is using is not applied to an existing "job", but rather trying to think in terms of usage scenarios, and what situation is the intended customer in when the product is used.<BR/><BR/>It even applies to cigarettes as you mention, <BR/><BR/>The "job" of the cigarette is the whole situation where a cigarette is consumed, the tobacco industry really understands this. <BR/><BR/>If cigarettes were sold as many tech companies sell their products; they would sell it as "Our product cures you nicotine craving much quicker and more effective", but the customer is probably going for "looking sexy".<BR/><BR/>By using the "job" analogy approach you move away from the specs of the product and look at the customer and how your product might change or be part of a specific scenario.<BR/><BR/>The Henry Ford quote still applies; "If you asked my customers what they wanted, they would have said a faster horse", you need to address needs not wants, the customer want is created out of a somebody's perception of a solution of their need (which very often do not fulfill their actual need).Unknownhttps://www.blogger.com/profile/15985268065254079717noreply@blogger.comtag:blogger.com,1999:blog-2807865461679758679.post-78393694668635846672008-09-15T07:52:00.000+03:002008-09-15T07:52:00.000+03:00Nicolai, when a guy as seasoned as you thinks my t...Nicolai, when a guy as seasoned as you thinks my thought is good, I believe it, thanks!<BR/><BR/>Definitely, I agree, and it's imperative to stay in control of what your product is (except maybe for modern web2.0 stuff which can be very versatile), or clients will try to use the excellent spoon you're selling them as both knife and fork as well, ending up disappointed.<BR/><BR/>Actually I think the "job" analogy may be limping a little bit, many products survive even though they don't fill a defined existing need, they're just... good. And served an appealing enough use-case, everyone will still buy your product even if it involves the strangest logic - "smoke - it makes you sexy!"Carl-Johan Sveningssonhttps://www.blogger.com/profile/01374102015017147018noreply@blogger.comtag:blogger.com,1999:blog-2807865461679758679.post-43085845211590275822008-09-14T23:38:00.000+03:002008-09-14T23:38:00.000+03:00CJ,Good analysis; makes me think of the classic "t...CJ,<BR/><BR/>Good analysis; makes me think of the classic "the innivators solution", where Christensson describes when building thego-to market and product positioning strategy for a technology, you need to think of which "job" the product/service solve for the user/customer. That way of reasoning changes the way products are built, marketed and sold.<BR/><BR/>Cheers,<BR/>NicolaiUnknownhttps://www.blogger.com/profile/15985268065254079717noreply@blogger.com