Help, Daemon is actually talking to me!

I barely slept anything tonight. A couple of hours after my latest blog post, I received the following email, and it kept me up with thoughts and ideas:

From: Daniel Suarez
Subject: Google Alerts and me...
Date: 14 January 2009 23:12:01 GMT+02:00
To: CJ

Hi CJ,


You're correct when you surmise we use Google Alerts as the nerve endings of our reader-relations system. I like to think of it as a filter that helps me cut through the galaxy of white noise the Web presents, and which gives me the communications I'm interested in. Automated? Somewhat...but similar to manually sifting through your junk mail at home and being pleased to find a letter from a friend.


BTW - Thanks again for your recent blog posts. They're a big help, of course, but also very interesting. Real-time, automated search has probably replaced half the Customer Relationship Management systems on the market.


Best Regards,


Daniel Suarez

Wow, this doesn't stop being cool, except it's almost getting uncomfortable to know that Daniel is noticing my blog posts like "a letter from a friend", just a tad "unheimlich". For anyone who have read his book, you will notice the same friendly, cool and unapologetic tone in Daniel's emails as in the communication from the Daemon. A sense of inevitability - he knows who I am and what will happen if I stop writing? Maybe nothing, but I for sure want to see how far the rabbit hole goes, so I reply:

From: CJ
Subject: Re: Google Alerts and me...
Date: 15 January 2009 02:12:26 GMT+02:00
To: Daniel Suarez
Bcc: websmurf@disruptive.nu

Hi Daniel,

Again, you really impress me, even made me laugh a bit :-) I thought of pinging you that I had written the new blog posts and thank for the books which should be in the mail, but now you made it before me.

Do you mind if I post this email as a comment to my own story?

Actually, this is getting almost a tad eerie, considering the book you have written. I really imagine piping a google alert RSS into a google docs spreadsheet or CRM would be very simple and maybe with the help of a few monkeys gathering and organizing intimidating amounts of information of people related would be doable.

Take for example that I googled for a torrent of the Daemon audio book, I didn't find one mind you, but had I, considering that you may read it would certainly have prevented me from linking to it. You're probably a swell guy, but these emails do leave a feeling of the Daemon peering over my shoulder. I have no idea what lengths (even within the restraints of the law) can be gone to pursue issues like that should they arise. The thought of the MPAA, or any opponent of opinions for that matter, with competence such as that in your system makes me shiver. The state is not my greatest concern for TIA.

Also, I don't mind somewhat automated correspondence, I'm myself all about exploring computers for making my communications better and more efficient.

Best regards, with an only somewhat weary smile ;-)
Carl-Johan

After sending the letter my night remains filled with thoughts - of total customer relationship management systems, of using the Mechanical Turk for circumventing CAPTCHA's and using systems like this to augment human abilities and for example exert pressure on behalf of anyone willing to pay for the service. What would stop it - Directive 95/46/EC ("PUL"), Interpol? I doubt it.

Law enforcment is already fighting a losing (or at least seemingly endless) battle against organizations such as the RBN and millions of zombie computers provided by people like you and me. Original Gangsters are at large over Europe and the Internet, and it's a bad idea to challenge Mr. Acar, but I'm pretty sure this is the case already when they are far away from sufficient information management to even notice that I am writing about them.

Mind you, I am not speaking of any computer virus running amok, but complex interactions between computer systems and people. Real companies, real people, real money and real motivations. The feeling of inevitability is growing and "Daemon" doesn't feel like cyberpunk anymore, can it be a prophesy? Has Daniel been audacious enough to make himself into the Daemon, or where would you draw the line?

This guy is an experienced system designer. He will be holding a seminar at Google in a few weeks, and I wonder what will happen when he is let into Blizzard? Feed them something cool, even something completely virtual, and that's at least 11.5 million potential footsoldiers within reach right away. In the book, the Daemon used difersified recruitment methods for different levels. Already World of Warcraft is huge, but I feel like we're watching a critical mass gather, starting a chain reaction of unforseeable proportions.

If Suarez is not gonna do it, soon someone else will. If no-one does it before, heck, I would want to do it. By buying the book, you are feeding money to the monster and enabling Suarez' empire to form and he sure is clever enough to grow it well. Frankly, by writing these blog posts, maybe I am a cog in this machine as well? Then again, the Daemon is said to treat it's own well...

(Update: Suarez held his talk at Google Tech Talks. Very nice, very interesting, check it out)



(Update 2: The talk at Long Now Foundation on "Bot-mediated reality" is indeed excellent as well. I can't embed it here, so you'll have to go there to watch it!)

How I got the coolest book ever and the future of Personal Proactive Public Relations

Something cool has been happening the last couple of months, actually ever since I put Daemon on my wishlist in February 2008. You should have noticed I have written some about it recently, but besides being an extraordinary story, as many other will tell you, the story of how it came to be is also a special one, in my view obviously indicitative of the future.

You may or may not be aware that Daemon reached me roughly through these people:

• Joi Ito


• Jyri Engström


• Henrik Ahlen

Obviously this may work worse if you suck, but Suarez and his publisher obviously had the strategy from the start to treat well and be generous to the (prominent) people likely to spread good things about the book. Not pay them (as I was upsettingly solicited for by an indonesian furniture company the other day), just be generous with free copies and attention.

I don't think I'm the only one easily flattered by even a little attention from someone I look up to, and I was very happy to receive this email the other day (republished without permission):

Hi Carl,
As we reach the January 8th hard cover release date for the Dutton edition of Daemon, I wanted to pass along a quick note expressing my thanks. It was grassroots support from early adopters like you that proved to New York publishing houses that there was an audience for Daemon. Without that critical support, my little self-published book might have quietly disappeared.

Instead, it will be front-of-store in every Barnes & Nobel and Borders in the U.S. and is being translated into ten languages. I’ve also signed a deal with DreamWorks for the film rights.

As my sincere thanks, I’d like to send you a copy of the new hard cover edition of Daemon. I hope that setting this alongside the self-published edition will always serve as a reminder that, with a little help, anything is possible on the Web.

Just shoot me an email with your preferred mailing address, and I’ll send the book along (and I won’t put you on a mailing list, either).

Carl, I cannot thank you enough for lending your support for my book when it was needed most. Have a great 2009, and I wish you every happiness life can bring.

Warm Regards,


Daniel Suarez (aka Leinad Zeraus)

That's so nice, isn't it? Actually, I didn't have the time to reply to it, before I received an even more personal comment on a tag and a link in a picture of my bookshelf! By then I was very impressed, asked to be called CJ instead (which Daniel since has adhered to), said that I'd be even more honored to have my personal copy signed, and pleaded for copies to three more people I described colourfully. I got a reply that I will get the books.

That's so cool! But how did he find my picture, does he follow my flickr photostream? Probably not, most likely he used the power of Google, more precisely Google Alerts. Below I have set it up to capture, among other things, anyone mentioning my full name or linking to either of my blogs anywhere on the public Web:


Sure, this is nothing new, Meltwaternews (previously Magenta) have done it for years, but I imagine it is becoming common like Suarez and his publisher must have done - to pipe these data straight into huge customer relationship management or issue tracking systems! Tag some nicknames or domains per customer, automatically determine who a post is from and keep contact info and correspondence, and you have the opportunity to make the customers think you really care about them.

It doesn't even have to be that large or comprehensive, several times it has happened to me that I mentioned (actually, I whined about) something on twitter, be it Firefox crashing or animoto creating too short clips, within five minutes someone supporting it had picked it up and directed me towards a solution (the clips are still too short though), thus hopefully preventing a grumpy customer complaining to all his or her friends about the crappy product, and instead possibly created a raving fan who will do more than his share to promote the product.

Actually, why wait until someone has a complaint, determine what someone could say who needs your product, monitor those search terms and be ready to step in with a friendly suggestion of your product when someone most needs it. Unless you suck, your conversion ratios should be nothing short of amazing! Actually, anyone can do these things, and possibly definitely should, both through Google Alerts for the web and TweetDeck for twitter. Don't be too distracted by monitoring other cool phrases though, such as listening in to everyone in the world twittering "I want a hard XXX" (did you click that link?).

Do note that this is not big brother, and it's barely distinguishable as spam even, this is just managing the flow of information the senders have already decided to make public. And it's really cool. Of course, only a fraction of all communication is today happening through twitter and only somewhat more in blogs, but it is growing and it is a fascinating opportunity for proactive customer relations or even marketing. Anders Edholm of Electrolux made a fascinating presentation (in Swedish) at Disruptive Media Conference a while back about much of this topic, check it out:

Free TV : Ustream

As may be obvious, my insight into this stuff is still limited, so I'd love some suggestion to for example improve my Google Alerts terms. See my other blog posts about viral marketing or Daemon.

The Book of the Year was just released! - "Daemon" by Daniel Suarez

Last week one of the coolest book in a very long time were released. I have already written some about Daemon, and the existing reviews as well as the praise it has gotten from some pretty prominent people (the two sheets of praise which came with the book were even cooler, read in Wired about how they achieved that) should be sufficient and tell you enough about the book, just read it!


After manically reading Daemon while sick over Christmas (why do cool things always come when I'm sleepless?), I have a few, simple comments:

• Laymen can (and should) read the book, since its style is a bit like a Dan Brown adventure, but with proper background research. Which makes it fundamentally unlike anything Dan Brown would ever write


• Suarez is a computer guy come author, and several ideas in the book are truly innovative, or taken straight out of research labs and polished very well. I have no idea how he could do that


• Several times I had to put the book down and ask myself "why hasn't anyone done this already?" as I will also mention in future posts about computer security. In places the book is very credible


• Even if not the particular events described in Daemon will take place, the scenario is the best, most terrifying and credible ideas about our near future I have ever read. It will definitely to some extent affect the way I think and act


• The book doesn't have the amazing narrative style of for example "The Illuminatus! trilogy", but we'll forgive him for that


• The pieces of the story which are shared with the reader, with some essential exceptions, are such that they leave a feeling that they were chosen at random from a much much greater process of events. That's a really cool feeling


• I'm waiting eagerly for the sequel "FreedomTM"

Go get it! It's released in Barnes and Nobles now, and I should get a bunch more as well...

See my other posts about Daemon or my virtual bookshelf.

Daemon by Zeraus - complimentary books and friendly marketing

 

I got a package today! The stamp collection on the envelope was truly impressive, death and misery to Posten, and many thanks and lunch or a couple of beers to my friend Henrik of Internet Video Advisory Group who sent me the book!

The deal was that Henrik had received some complimentary copies of Leinad Zeraus' "Daemon" (do read his story, it's an interesting one about friendly marketing). Since I had already several months ago put the book on my wishlist after reading a very positive review by my idol Joi Ito, I pretty much begged Henrik to send one of his copies to me.

Frankly, I don't know too much about the book yet, but if Joi considers it inspiring, it's usually something cool, considering his extraordinary understanding of social media.

In other news, my girlfriend recently returned from her too long trip to the US (yes, I was lonely), and in her handluggage was a bunch of books for me, and a Canon Speedlite 430EX flash, I'm so excited about that one, finally flash pictures which don't look like crap! The books she got me are:

• "The light of other days" by Arthur C. Clarke
  
• "Light - Science & Magic" as suggested by Erik Starck
  
• "Made to stick" by Chip Heath and Dan Heath as suggested also by Erik and Jonas Hombert