Turning facebook and the internet into surveillance society?

As I was reading on Pusha's "what's hot" today, I noticed a youtube video highlighting the integrity issues associated with Facebook which I'd like to recommend to people:

Regardless of whether the somewhat far-fetched associations between facebook and the Central Intelligence Agency and the Information Awareness Office are accurate or not, it's a fact facebook is a data miner's or marketers wet dream. Also, I am becoming more and more convinced that authorities or illicit players won't be the major concern on the Internet of tomorrow - instead everyone will be so closely knit together on the Social Internet and through what's essentially Sousveillance (webcams, microblogs, whatever) that anything done outside this essentially volontary cage will be looked upon suspiciously... except if you manage to create yourself a double life, or build your unabomber hut.

The Internet will be this huge conservative village where everyone must strive to show only their most normal faces. And you can't move away from the Internet village with the pretense of going to college or anything. In that village, no-one dares to come out as gay, or maybe, just maybe... that can be a somewhat better and more humane village than the ones we have today. What do you think?