Fabbo' CJs nörd-blogg

Monday, October 18, 2010

Chevron do agree, just not on everything (or a Yes Men hoax puncture a campaign)

It's a common complaint that public opinion has poor ability of comprehending nuances or complex issues. Well, let's see if they can sort this out, and just how much of Chevron's marketing (a.k.a. greenwashing) budget has gone down the drain.

So, social media didn't know what to think, Chevron was saying some funky stuff and the first I saw of it (thanks to Chris) was assuming Yes Men (theyesmen.org). Well chevron-press.com and chevron-weagree.com think "Oil companies should... ":

... clean up their messes
... fix the problems they create
... put safety first

Wow, some pretty extreme statements there, coming from a huge oil company! Way to go corporate social responsibility!

Well, turns out the press contact "Giles Vechny" has no other google hits, basically declaring him an invented (at least as a professional) identity, and most likely the page a hoax. Haha, way to go Yes Men (or copycats), you almost managed to fool the world again, that's really funny. The world smiles and declares Chevron "We agree" CSR campaign a hoax.

Well, think again, because it only partly is! press.chevron-corp.com states (I'm sorry, I sincerely hope I didn't get those URLs mixed up now):

"While such a campaign does exist, its official URL is chevron.com/weagree. The advertisements released earlier today, at chevron-weagree.com, were an elaborate subterfuge and must not be mistaken as real"

So, what Chevron and chevron.com/weagree does agree on are that "Oil companies should... ":

... put their profits to good use
... need to get real
It's time... get behind the development of renewable energy
... support the communities they're a part of
... think more like technology companies
... should support small business

I'll leave it to the professionals to weed out exactly how accountable anyone can be held to such ideals and how watered down it is.

Now good.is writes that also the second press release is fake... well, I'm not sure anymore. Thanks to @blumenberg whom I bounced some messages early on with. Anyway it seems Chevron had a new fresh marketing campaign, trying to clear the slop off big oil, though the campaign was leaked to Yes Men (or copy cats, I haven't seen them verified yet), enabling them to perform this record-fast counter-campaign. If not heads will roll, at least it certainly was a powerful way of putting focus on big oil and their attempts at CSR.

The Yes Men have publicly described their methods, most recently in their documentary "THE YES MEN FIX THE WORLD", supposedly due to a legal conflict available for free instead of for sale. So, you can at least with their approval just go to that site, download and enjoy their guerilla marketing.

Now, feel free to start the flaming.

The Yes Men posing as Exxon executives (from wikimedia commons, credit to Tavis )

Enjoy my other posts on marketing and identity.

(Update: Turns out the story is even more intricate than described above, and not all of my conclusions above were entirely correct. I hope to remedy it shortly)

Sunday, October 17, 2010

The trinity of science - Feynman, Sagan and Dawkins (or, CJ tries magnet links)

There are many good books out there, and generally prefer the non-fiction ones. When it comes to cool science books, many of you will have enjoyed Hawking, Bryson, Sacks and Hofstadter, but a while back I discovered these old heroes of science, like Richard Feynman, Carl Sagan and still alive, but relevant anyway, Richard Dawkins.

Amazing, amusing, fascinating, you mustn't miss these books, and they're all available as audio books for your lazy leisure!:

"Surely You're Joking, Mr. Feynman!" (magnet) by Richard Feynman
"The Demon-Haunted World: Science as a Candle in the Dark" (magnet) by Carl Sagan
"The God Delusion" (magnet) by Richard Dawkins

This may be a realization only for me, but my heroes are actually mortal... and Oliver Sacks is dreadfully old...

What would Richard Feynman do? via Kurt White

(image via I love charts)

See my other nerdy posts or posts regarding Carl Sagan

Monday, July 19, 2010

50-year old Telefunken Gavotte tube radio still playing well

This is my grandmother's and grandfather's old Telefunken Gavotte 6 Export tube radio. When my grandmother passed away earlier this year she did not leave a lot of worldly possessions, but I am very grateful I could inherit this beautiful old radio (manufactured in 1955) which I used to fiddle with as a kid when we visited grandma.

The radio is in a beautiful shape, always a cherished piece of furniture in a tidy home, just some light scratches and cracking of the wood finish. And to my great surprised as I replaced the ungrounded power plug with a modern one, it works, and plays FM beautifully!

Check out the video I made in my excitement, and the follow-up as I had learned slightly more of the specs. Apologies for poor quality and mistakes, they slip in:

My grandmother's antique radio is working! :

Antique radio, again :

What I tried to explain in the second video was that LW, MF (MW in German), HF (KW in German) has long been allocated for AM transmission, whereas VHF (UKW in German) is used for FM. That was what surprised me somewhat, that the Gavotte's superheterodyne receiver is able to demodulate both amplitude modulation and frequency modulation.

Another thing which is not clearly visible in the video is just how analogue the radio is. The radio tubes take a minute or so to warm up and begin functioning, and there's that beautiful little flourescent green signal strength indicator. Ah, turns out that's called a "magic eye tube" as illustrated by this excellent video.

I considered modifying the radio and using only its shell to build some variation of a home media computer, but there's no way I will do that now. I would however consider selling it, if the price is right, so collectors, get in touch and tell me what a gem like this may be worth!

(Update: I made some better pictures now available on flickr and in the little slideshow below. Also I learnt that pretty "magic eye" is indeed an EM80 tube with that fan shape)

Created with Admarket's flickrSLiDR.

Monday, July 5, 2010

Social iPhone games with OpenFeint - just add friends!

I am looking for friends to play with! Facebook apps are all good, but the real recent revolution in games is the iOS platform (iPhone / iPad / iPod touch). I love the way the iPhone has revived casual gaming with small, simple and fun games.

The thing which is surprisingly missing from most games still is the social factor. When we were kids, the only thing me and Lada had to amuse ourselves with was IR pong between our Palm Pilots during lectures, and while OnLive with social features like brag shots and spectators during tournaments is still to take off, I'm settling for OpenFeint on the iPhone.

As is usually the case with applications and IT habits, you need to reach out to people to learn of their preferences, which is why I'm writing this blog post. I really want to know if you're playing any OpenFeint games! Later I hope to write a post about iPhone apps in general. Leave your comments!

I'm asking for competition for example in:

And as you can see in the attached screenshots, these are some games my friends seem to play (but I can't really know if it's currently or just old stuff):